Du Telecom- Convergence is here

Du (short for Dubai) Telecom[link], which received its license approval from the Ministry of Telecommunications in the UAE to become the second ever telco operator has been in the news quite a bit.While most papers carry tidbits on potential rivalry with Etisalat, what sparked interest to me is the media convergence environment that they plan to offer. Video, Voice & Data as is know in the States and other parts of the world is a tried and successfuly tested formula. This opens up a whole new market to consumers who will get to see a single bill -less hassle system put in place.
Du's IPO has also been well talked about.UAE banks will start returning more than $100 billion to investors who subscribed to the record-breaking initial public offering.The Dh2.4 billion du IPO, which was 167 times oversubscribed, and a simultaneous offering by mortgage lender Tamweel sucked the equivalent of 1-1/2 times the UAE's annual gross domestic product out of investors' wallets.
Nokia meanwhile has won a $190 mn managed service contract from Du.
Its not surprising that deregulation has started happening in this zone.Its just the question of how late this is considering the peripheral developments happening here.
Du is ambitious about taking over 30% of the market over the next 3 years.